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LMA Digital Revenue Summit 2017

LMA Digital Revenue Summit 2017

Date : 09 - 10 May 2017
Location : Chicago, United States
Category : Telecoms & Media

A jam-packed agenda will feature the following:
  • Top 3 digital bets to make this year (panel to include 6 of the industry’s top chief digital officers)
  • Sales structure/strategies that drive digital revenue growth – 3 promising case studies
  • The best strategies for native, social media, mobile & growing audience (we’ll hear from the 1st place winners of the Local Media Digital Innovation Contest)
  • The best local websites, digital agencies, new digital initiatives & promotions/contests (also from the 1st place winners)
  • Innovation in sales enablement
  • Top takeaways from the Dallas/Austin Innovation Mission
  • Presentation of the Digital Innovator of the Year and Best R&D Partner
And much more!!
This 1.5 day program is guaranteed to grow your digital revenue or your money will be refunded.

Register today! Space is limited to the first 150 that register. We are expecting a sellout.

Prices:

Early Bird ends April 19. More than 5 registrants? There is a discount. Call Lindsey Estes at (410) 838-3018 or email her.

LMA Members – $495 Early Bird | $595 Regular

LMA Media Association Partners – $545 Early Bird | $645 Regular

Non-members – $595 Early Bird | $695 Regular

Tuesday, May 9, 2017

Breakfast is included for those staying at the hotel.

8:15 AM – 8:45 AM: Registration and Coffee with Exhibitors/Sponsors

8:45 AM – 9:45 AM: Keynote: Top 3 Digital Bets to Make This Year – Chief Digital Officer Roundtable – Moderated by Jed Williams, Chief Innovation Officer, Local Media Association. Panelists to include: Stephanie Slagle, Director of Digital & Digital Strategy, WBNS; Guy Tasaka, Chief Digital Officer, Calkins Media; Michael Krinzman, VP, Video Strategy & Revenue, Gannett; Heather Nagel, Chief Marketing Officer, Morris Communications; Michael Page, Vice President, Digital Sales, Tribune Media and Tim Murphy, Vice President Digital Strategy & Enterprise Platforms, Entercom.

Our panel is diverse representing small to large media companies as well as newspapers, TV and radio. They represent some of the smartest minds in our industry. So where are they placing their digital bets and why? Don’t miss this lively, interactive session that is sure to provide great ideas and food for thought.

9:45 AM – 10:30 AM: Sales Structure/Strategies That Drive Digital Revenue Growth – Three Promising Case Studies, Panelists to include: Brian Hellman, Sr. Director, Digital Sales, E.W. Scripps Company; Peter Newton, CEO, Propel Business Services and one more to be announced

This is perhaps the biggest area of frustration for local media companies of all sizes. How do we get traditional reps to sell more digital? How much do we invest in digital-only reps? Do we completely separate the two or opt for an integrated model? No matter which path you have chosen, chances are you are not 100% happy with the results. In this session we’ll hear from some local media executives that have started to crack the code with some promising early results. This may be the most important session of the summit.

10:30 AM – 10:45 AM: Networking break with sponsors/exhibitors

10:45 AM – 5:00 PM: Local Media Digital Innovation – Best Industry Case Studies – Moderated by Matt Coen, Co-Founder & President, Second Street

This part of the program will feature sessions that highlight the work of the first place winners in the Local Media Digital Innovation contest. This extremely competitive contest, judged by the faculty at the University of Texas at Austin Engaging News Project, featured entries from more than 80 different local media companies. Most of the categories are judged by size (number of monthly unique visitors) so that both small and large media companies are recognized for their innovative efforts.

The Engaging News Project at the University of Texas at Austin advances both journalistic and business goals making them an ideal judge for the local media digital innovation contest.

10:45 AM – 11:15 AM: Best Local Websites: Christian Ross, Product Director & Burke Olson, Head Content Director, DeseretNews.com, MyRecordJournal.com and CommunityImpact.com – Moderated by Anthony Bratti, SVP, Buzzboard

In this session, our three winners (two in the under 250K monthly uniques and one over 250K) will showcase their award-winning websites, with a specific focus on how they are monetizing and growing audience. Prepare to be inspired by some of the most beautifully designed local media websites that are rich with content, photos, videos and more.

11:15 AM – 12:00 PM: Best New Digital Initiatives: Greg Retsinas, Director of Digital Media, KGW TV/Tegna, Sacramento Bee/McClatchy and Matt Neznanski, Product Manager, EO Media Group and SpaceAlabama/WAAY TV -Calkins Media – Moderated by Dave Haynie, CEO, CitySpark

We’ll hear from the four winning companies (two from the under 750K monthly uniques class and two from over 750K) that launched a new and/or emerging digital initiative in 2016 that really caught the attention of our judges. They will share details on their strategy, revenue, results, and plans to grow it in 2017.

12:00 PM – 1:00 PM: Lunch on your own (Bar Louie is located inside the hotel and will have express lunch options available).

1:00 PM – 1:30 PM: Best Contest or Promotion: The Conway Daily Sun, Northwest Florida Daily News/GateHouse Media and the Post and Courier – Moderated by Matt Coen, Co-Founder & President, Second Street

We’ll hear from three first place winners in three different classes (websites with 250K uniques and under, 250K-750K and over 750K). This fun session represents a great chance to pick up a new idea for a promotion that could more than pay for your whole trip to Chicago.

1:30 PM – 2:00 PM: Best Native Advertising Strategy: Shaw Media and Deseret Digital – Moderated by Daryl Hively, CEO, Guarantee Digital

Our first and second place winners (all categories combined) will wow the audience with their brilliant content marketing strategies. They will address their overall content strategy, results (both revenue and engagement), ROI for clients, and sales structure.

2:00 PM – 2:30 PM: Best Social Media Strategy: Graham Media Group, KFYR TV/Gray Television, Community Impact and 10/11 – Gray Television – Moderated by Kim Wilson, Founder & CEO, Social News Desk

In this session we’ll recognize the best strategies when it comes to leveraging social media to extend audience and engagement. Our four winners (two from under 250K monthly uniques and two from over) will share details, examples of their work and results.

2:30 PM – 2:45 PM: Networking break with sponsors/exhibitors

2:45 PM – 3:30 PM: Best Digital Agencies: Advocate Digital Media, Propel Marketing, 2060 Digital and Chris Weatherly, Director, Sales and Operations, Digital Elements/Capitol Broadcasting Company – Moderated by Brian Gorman, VP of Sales, iPublish Media Solutions

This session will recognize the best digital agencies that are owned by local media companies. We’ll hear from our two first place winners (agencies with revenue of $5 million or less and agencies with revenue over $5 million.) They’ll address structure, revenue growth, products offered, profitability and more (all part of the criteria that the judges took into consideration.) This category was highly competitive so this session should be a one of the major highlights of the day and a must-attend for anyone that wants to grow their digital marketing services revenue.

3:30 PM – 4:00 PM: Best Native/Sponsored Content Campaign: Advocate Digital Media, Kate Bare, Digital Manager, The News Tribune/McClatchy,  Lucas Presson, General Manager, rustmedia/Southeast Missourian/Rust Communications and Metroland Media – Moderated by Will Scott, CEO and Co-founder, UpScribed

This session will showcase some of the best native advertising/sponsored content campaigns. The judges looked at results when choosing the winning entries (revenue, engagement and ROI for the client). This will provide some great ideas for those that are currently selling native advertising or are planning to do so.

4:00 PM – 4:30 PM: Best Strategy to Grow Digital Audience: StarNews Media/GateHouse Media and Community Impact – Moderated by Dan Williams, Leap Media Solutions

Our first and second place winners will share their overall strategy, KPI’s, results and more. They’ll talk about how they are measuring success and the metrics that they are using. Finally, they will show examples of their work.

4:30 PM – 5:00 PM: Best Mobile Strategy: Deseret Digital – Moderated by James Moore, Chief Revenue Officer, Simpli.fi

This award recognizes the best strategies to reach and monetize the mobile audience. Judges were looking for creative advertising options beyond banner ads along with a great mobile experience including fast load times, easy navigation and beautifully designed sites. Our winner will address all of this including their app strategy. Finally, they will include examples and results (both revenue and audience growth).

5:00 PM – 6:00 PM: Cocktail Reception with Sponsors and Exhibitors

Wednesday, May 10

Breakfast is included for those staying at the hotel

8:30 AM – 9:00 AM: Coffee with Exhibitors and Sponsors

9:00 AM – 9:30 AM: The Local Media Digital Innovators of the Year – Jon Accarrino, Bonneville Broadcast Group and John Peterson, Sinclair Broadcast Group – and the Local Media Digital News Innovator of the Year – Sherry Jones, StarNews Media/GateHouse Media – Presented by Markus Feldenkirchen, Ppi Media

We’ll hear about the exciting work going on from our innovators of the year. Two are digital media rock stars that are pioneering new concepts, experimenting in new and creative ways and delivering fantastic results for their company. The other is a content rock star who is a leader in audience development with the results to back it up. Prepare to be inspired!

9:30 AM – 9:50 AM: Best R&D Partners: Second Street and Simpli.fi – Presented by Nancy Lane, President, Local Media Association

No category generated more entries than this one. Twelve companies were nominated and the competition was intense. The judges considered two things when choosing the winners: the actual entries from the media companies that explained how this R&D partner helped them grow digital revenue and went above and beyond with support and training, as well as the number of votes cast for each one. We’ll hear from the first and second place winners during this session. We’ll also share some of the comments that came from the entries.

9:50 AM – 10:15 AM: Best Use of Video: Star-Telegram/McClatchy and Semoball/Rust Communications – Presented by Lindsey Estes, Meetings and Member Services Director, Local Media Association.

Winners in this category made video a top priority in areas such as storytelling, breaking news, sports, advertising, sponsored content, and more. Our presenters will share their overall strategy and provide examples of their exceptional work. They will also include metrics and monetization strategies.

10:15 AM – 10:45 AM: Innovation in Sales Enablement

Increasingly media companies are investing in marketing automation, CRMs and data management. In this session, attendees will share what’s working and where they are having challenges.

10:45 AM – 11:00 PM: Networking break

11:00 AM – 12:00 PM: Innovation Mission: Austin/Dallas – 3 Top Takeaways, Presented by Nancy Lane, President, Local Media Association; Jed Williams, Chief Innovation Officer, Local Media Association and several IM attendees (to be announced soon).

The first IM of the year included visits with progressive media and technology companies in Austin and Dallas. The takeaways were many especially on the digital agency side (eye-opening visits with the Dallas Morning News, Lin Digital/Nexstar, Advocate Digital Media, Simpli.fi, Own Local and more). In this closing session, Lane and Williams will share some of the valuable learnings from this intense three-day trip.

Digital Revenue Summit Ends

12:15 PM – 3:45 PM: Chief Digital Club – Private Group Meeting

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Holiday Inn Chicago O'hare Area
5615 N Cumberland Ave, Chicago, IL 60631
Chicago, United States



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